Thailand's lifestyle products market is expected to grow by 5% this year, driven by the recovering economies of key trading partners. Lifestyle product shipments fetched US$2.71 billion (93.3 billion baht) last year, down 2%. Online cross-border shopping by Thai users has grown much faster than the country's overall e-commerce market, which combines the business-to-business and business-to-consumer segments. Online cross-border shopping averaged 30,893 baht per head annually, compared to 41,215 baht for the overall e-commerce market. Thai online cross-border shoppers have mostly bought three key categories of products: fashion, digital entertainment and education and consumer electronics.

Source: Bangkok Post March 27, 2017 22:52 UTC